Editing. It's dull, but it can turn a poorly-directed video into a masterwork.
Take Wyclef Jean ed Ryan Staake and Eric Degliomini for Young Thug:
Staake and Degliomini's work won in 2017 because they turned that sh*t out.
Not only that, but Thug was a really good sport for letting it promote.
Bad editing is (surprisingly) not that uncommon.
Director/editor Jarrett Fijal saved Jake Nava's surprisingly dull Single Ladies (Put a Ring on It) (for Beyoncé) and turned it supernova.
Props to the UK for producing some of the best-edited vids of the past 30+ years.
Kevin F Holy